// 01 Context
Printing photos was slow, and the apps for it were confusing
Zekra turns the photos on your phone, Facebook or Instagram into a printed book, a box of prints, a frame or polaroids, delivered to your door. I joined part time to lead the UX from the ground up, for six months. It launched as a mobile app; the app was later taken down, and Zekra runs on the web today.
// 02 Problem
People wanted help, without losing control
Interviews with the founders and early users kept coming back to three things: printing the old way was slow, the apps that tried to fix it were confusing, and people wanted guidance without giving up their own memories.
- Slow
- printing the old way
- Confusing
- the apps that tried to fix it
- Both
- guidance and control at once
Finding 1
Finding 2
Finding 3
// 03 The call
A good album by default, and still yours
How much should the app decide for you?
Templates you can customiseover A free-form editor · Fixed templates
We settled on predefined templates people can customise: the app suggests a layout, and every page stays editable.
- What happened
- Tested with early users through quick wireframes and repeated rounds on the flows.
- 01Start from a design
- 02Tap a photo to change it
- 03Rotate it or swap it
// 04 Shipped
Four steps, from camera roll to front door
The app covers the whole path: choose photos, adjust the layout, preview the finished piece, and order. Around it I designed the onboarding, the landing page and the box the album arrives in.
// 05 Impact
One clear path from photos to an order
- 4 steps
- from camera roll to a printed album
- 3
- research findings the design answers
From choosing to ordering
Founders and early users
Zekra launched as a mobile app with this path, shaped by early users along the way. Today it runs on the web.
Source · Feedback from the founders and early users.
// 06 Credits
